MICHAEL DAVID ERICKSON
616.610.4978
michaeldaviderickson@gmail.com

EXPERIENCE

Design Force Marketing
Graphic Design & Copywriting Consultant
September 2021 - Present

  • Create social media content on a weekly basis for 15 clients

  • Develop and maintain marketing calendar

  • Identify and stay abreast of emerging social media trends

Mill Pond Realty
Marketing Consultant
February - August 2021

  • Management of all print and digital marketing and advertising including graphic design and copywriting

  • Website maintenance

  • Maintain social media presence including all content creation

  • Identify, establish, and maintain community partnerships

Grand Rapids Ballet
Marketing Director
August 2016 - Present 

  • Manage and coordinate all marketing, advertising, and promotional staff and activities

  • Manage Company's digital footprint including social media content creation and online audience engagement as well as the daily administration and management of all Company Wordpress websites including SEO and SEM

  • Manage and direct media buying service activities including outdoor, print, radio, TV, and online

  • Develop marketing plans that meet and exceed sales goals

  • Identify, build, and maintain community relations and strategic partnerships in order to further the Company's mission

  • Project manage timelines from concept to execution, controlling expenses through efficient processes and proactive workload planning/scheduling

  • Develop and implement cross-channel marketing campaigns and projects for new and existing products

  • Develop, implement, and analyze all pricing strategies

  • Develop all marketing materials including graphic and creative design using all Adobe Creative Suite software at an expert level, copywriting, editing, proofreading, and production

  • Initiate and manage all press and public relations efforts

  • Email database management of over 20,000 opt-in contact records

  • Manage all outside vendors as each relates to marketing

Outstanding accomplishments:

  • Maintain 12% maximum marketing spend for every $1 in single-ticket revenue

  • The two highest grossing runs of The Nutcracker since the Company's founding in 1971

  • A 20% increase in season ticket subscriptions in one year

Gilmore Collection
Marketing Consultant
November 2015 - August 2016 (10 months)

  • Increase awareness and sales for catering division by providing marketing consulting services on website SEO and SEM, growth strategy, and overall creative direction

Fifth Group Restaurants
Marketing Director
July 2006 - October 2015

  • Lead and manage all marketing communications and oversee all creative assets

  • Develop, manage, and execute nine brand-specific strategic marketing plans for a company with sales in excess of $35,000,000 per year

  • Write, steward, and reconcile nine brand-specific marketing budgets in excess of $1,200,000 per year

  • Day-to-day management of marketing coordinator, providing direction and mentorship

  • Graphic and creative design of all marketing materials

  • Segment, automate, maintain, and develop cadence and messaging calendars for email database of over 55,000 opt-ins

  • Administer, manage, engage, and grow consumer loyalty program with a database of over 30,000 actively involved members

  • Manage public relations firm to execute strategic plans to best expose the company and its individual entities through various local, regional, and national media sources

  • Coordinate all philanthropic activities

  • Cultivate, grow, and identify important strategic partnerships

  • Maintain and oversee 10 Wordpress websites including SEO/SEM, design, copywriting, coding, images, plugins, and general troubleshooting

  • Source, develop, and execute all marketing promotions and off-site events to further the reputation of each restaurant's culinary team

  • Track and analyze results of all marketing promotions and off-site events to quantify ROI

  • Manage and oversee all media buying including online, TV, print, and outdoor

Outstanding accomplishments:

  • Integral in the successful opening and introduction of three restaurants including two new brands

  • Company named to the Inc. 5000 for overall revenue growth over a three-year period

Solomon Says, Inc.
Senior Account Director

  • Strategic marketing and advertising account management for major clients including Emory University's Goizueta Business School, University of South Carolina's Moore School of Business, and eVestment Alliance

Blue Sky Agency
Senior Account Manager

  • Strategic marketing and advertising account management for major clients including Turner Broadcasting Systems, Atlanta Braves, Atlanta Thrashers, and Atlanta Hawks

Barkley, Senior
Field Marketing Manager

  • Strategic field marketing and franchise advertising co-op account management for Sonic Drive-Ins

Ogilvy & Mather
Account Manager

  • Strategic field marketing and franchise advertising co-op account management for Krystal Hamburgers

SKILLS

  • Adobe Creative Suite at an expert level

  • Wordpress at an expert level

  • Email database management, organization, and compliance at an expert level

  • Microsoft Office at an expert level

  • Social media platforms at an expert level

  • Experienced public speaker

EDUCATION

Central Michigan University - BAA Journalism / Advertising

REFERENCES AVAILABLE UPON REQUEST